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15-ideas-for-anchoring-your-marketing-approach-around-customer-behaviors-and-preferences

15 Ideas For Anchoring Your Marketing Approach Around Customer Behaviors And Preferences

Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how...
marketing-trends

2017 Marketing Trends

Every day, we create 2.5 quintillion bytes of data.1  To put that into perspective, 90 percent of the data in the world today has been  created in...
listening segmentation automation 10-tips-for-a-stronger-digital-marketing-program

Listening Segmentation Automation 10 Tips For A Stronger Digital Marketing Program

Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to...
Procurement Function

Three Priorities For Advancing The Procurement Function

A year can be won or lost based on decisions made in the first quarter, but a long list of competing priorities and distractions...
three-priorities-for-advancing-the-b2b-marketing-function

Three Priorities For Advancing The B2b Marketing Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what steps...
three-priorities-for-advancing-the-sales-function

Three Priorities For Advancing The Sales Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what...
Modern Marketers Avoid 3 Pitfalls When Building Marketing Campaigns

Modern Marketers Avoid 3 Pitfalls When Building Marketing Campaigns

This paper covers how marketers should get control over content, and build marketing campaigns faster and easier. DON’T FALL INTO COMMON TRAPS THAT MIGHT COMPROMISE...
Social Media Marketing

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers...
ABM Solution

The 3 Essential Components of an ABM Solution

Account based marketing (ABM) is more than a marketing buzzword—it’s a strategy that savvy marketers are incorporating into their marketing mix to drive revenue across their business. As more...
B2b Integration

Advantage Cloud The Clear Path To Modernizing B2b Integration

Reshaping trading partner communities with growth, agility and scalability View this ebook to learn how leading organizations are managing, deploying, designing or planning cloud...

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