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Measuring Marketing Insight Turning Data into Action

Measuring Marketing Insight Turning Data into Action

The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance - because, while it’s easy to collect data, it’s...
15-ideas-for-anchoring-your-marketing-approach-around-customer-behaviors-and-preferences

15 Ideas For Anchoring Your Marketing Approach Around Customer Behaviors And Preferences

Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how...
marketing-trends

2017 Marketing Trends

Every day, we create 2.5 quintillion bytes of data.1  To put that into perspective, 90 percent of the data in the world today has been  created in...
Listening, Segmentation, Automation- 10 Tips for Laying the Foundation for a Strong Digital Marketing Program

Listening, Segmentation, Automation: 10 Tips For Laying The Foundation For A Strong Digital Marketing...

Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task. Having better calls to...
digital-marketing-101-key-tools-for-engagement-marketing

Digital Marketing 101 Key Tools For Engagement Marketing

Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications...
Multichannel Marketing Machine

Building A Multichannel Marketing Machine

Along the path to purchase, today’s consumers want experiences that are relevant to their consumer experiences, platforms, and locations. But when personalized experiences require...
4-stages-to-better-marketing

4 Stages To Better Marketing

Today’s marketers are more innovative, skilled and strategic than ever. But for some, no matter how well they think they perform, the best marketers...
three-priorities-for-advancing-the-sales-function

Three Priorities For Advancing The Sales Function

Leading companies regularly assess functional performance against a structured framework. Our diagnostics clarify not only how far a function has progressed but also what...
Marketing Success

20 Mobile Tips For Holiday Marketing Success

Get ideas for engaging on the go customers and increasing holiday conversions. Busy holiday shoppers are interacting with businesses more than ever via mobile...
Content

Can You Make Your Content Stand Out?

One of the key marketing strategies – content marketing is an important contributing factor in today’s businesses. The virtual world receives millions of content...

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