The self-service paradigm has revolutionized the world of Business Intelligence and data analytics. The substantial success of early pioneers such as Qlik and Tableau caused extensive market disruption. These innovators amassed customers, inspired a new generation of self-service data discovery offerings, and pushed established players to innovate and launch their own product lines.

However, as end users begin to demand solutions that do not compromise on agility or scalability, a middle ground is developing in enterprise Business Intelligence offerings. These offerings generate a hybrid approach that blends self-service autonomy with the governance, control, and collaboration required for true enterprise deployments. This paper examines the evolving perspective of BI tools and outlines a framework that decision makers should follow as they look to invest in an enterprise-wide self-service BI solution that is right for their organization.

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