Today, organisations have very little visibility into their data infrastructure, unable to discern what data is important or not. This creates significant inefficiencies as all data must then be treated the same, whether it is customer data or an employee's cat videos.

It is very difficult to think strategically and improve data protection effectiveness if all data has to be protected equally. Organisations need to have visibility and insight into their data to make better decisions about how to manage and protect it.


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