Today's merchants – big and small – have more control over their online purchase path and can effectively recover shoppers and their nearly lost revenue. Think of how many consumers don't make it all the way to the cart. What are you doing to reach out to them and nurture them along to the purchase?
Automated browse recovery messages can help move these shoppers further along, and because the messages are targeted, they produce higher metrics than your standard promotional messages.
Building a browse recovery program can reap in benefits for your standard email program. Download this report by Bronto to take a look at:
- A case study on browse recovery in action
- The critical decisions you must make to implement a browse recovery program
- The pitfalls to avoid to get this moneymaker up and running