Today's growing businesses face a tough challenge. They need to provide the same affordable, always-on mobile services that more established businesses offer, but without the economic support enterprises can fall back on. That means IT professionals are constantly looking for creative ways to do more with less: managing teams, stretching budgets, and making the most of infrastructure and applications. To meet the needs of their organizations within those constraints, they're turning to the cloud.
Studies show that large enterprises are making heavier use of cloud-based applications than their smaller counterparts, but that small and mid-sized businesses are catching up fast. While only about 37% of small and mid-sized businesses are using cloud-based apps this year, experts anticipate that number to reach 78% by 2020. They also predict that the US small and mid-sized business cloud computing and services market will grow from $43B to $55B this year. 1,2